If you're trying to build a music career, pay attention:
I’m launching something called The Oslo Offer —
It's a doubel sided printed A4 flyer and online promo platform that promotes local businesses together in one beautiful, community-powered package.
Local businesses pay to be featured.
They get exposure.
I get funded.
But here’s the kicker:
You can do the exact same thing in your town — and you should.
Obviously you won’t call it The Oslo Offer — that's because I'm based in Oslo.
You'll call yours whatever fits your city, your vibe, your scene:
The Brighton Beat
The Austin Indie Card
The Dublin Buzz
The Manchester Sound Sheet
The Brooklyn Underground Flyer
(You get the idea.)
Here’s why it works:
Local businesses WANT attention.
You already have something valuable: creativity, design, storytelling, human connection.
You become the bridge between businesses and customers — while building YOUR brand too.
Instead of begging for handouts,
Instead of fighting algorithms,
You take control of your local scene.
You print a simple card, poster, or flyer.
You feature your music alongside local businesses.
You sell ad spots to cover printing (or better yet, make a profit).
Now you’re getting paid to promote yourself.
-You’re not “just another musician.”
-You’re a community builder.
-You’re indispensable.
And by the way — you don't even need a huge audience to do this.
Businesses care about local feet through the door, not how many Spotify followers you have.
You start small:
>5 - 10 businesses
>5000 flyers
>1 great story
And you grow from there.
Music is about connection.
So build the connections first.
The streams, the fans, the gigs — they’ll follow.
You don’t need permission.
You don't need a manager.
You don’t need to wait.
You just need the courage to start.
Copy this idea. Localise it. Build it. Own it.
And if you do,
you’ll be part of the small group of artists who actually control their careers,
instead of waiting for someone else to save them.
Want help doing this?
Reply OFFER and lets get you started
Start your own online Vinyl distribution ElasticStage is the worlds first online vinyl store. As a partnership with them I can highly recommend their services. This can actually be a game changer for independent artists and can add a lot to your income.
(I also receive a very small commission if you sign up)
Final thoughts
What’s your challenge as a musician trying to grow your audience?
Hit reply and let me know—I’d love to help you tackle it!
Remember:
Rejection is correction. Ridicule is fuel. Keep thriving.
Until next time,
Spence C