Sin, The Serpent and a Quiver of infinite arrows

This is a bit different to the usual content…

Usually I will talk about music marketing stuff.

However, I am learning to share more vulnerable information and topics that are more meaningful to me as a person and new Christian.

I totally get that this isn’t for everyone.

You might baulk at the talk of God or Jesus.

So I don’t mind if you skip this or even unsubscribe.

However, I feel that as a consultant I encourage artists to share their most vulnerable insights and so I am practicing what I preach.

So here I go…

Something clicked this week.
Not in my head—but in my spirit.

And I want to share it with you because it might just help you realign, as it’s helped me.

You see, I’m a new Christian.
I didn’t grow up in church. I didn’t arrive at faith through religion.
I arrived through recovery. Through brokenness. Through the street corner of my soul.

Last year—during Advent—I had what I can only describe as a spiritual awakening.

Not a fuzzy vibe.
Not a vague sense of “something bigger.”

But a full-bodied, mind blowing, world-flipping revelation that:

Since then, I’ve been walking a path of rediscovery, surrender, and holy confusion.

And now, here we are: it’s Lent. The run-up to Easter.

And again—something has arrived.
Not just an idea. A revelation.

That phrase hit me like lightning.

Because for most of my life, sin felt like a dirty word. A shaming word.
But then I learned the original word used in the Bible’s New Testament: “hamartia.”

Not “to be evil.”
Not “to be naughty.”
But simply: to mis-aim.

In ancient Greek, it was an archery term.
You draw the bow. You fire. You fall short. You miss. That’s hamartia.

In Greek theatre, it came to mean a character's tragic flaw—something subtle, internal, off-kilter. Something that derailed their purpose.

When the Bible uses hamartia, it’s not condemning you.

It’s just saying: “You’re off-course.”

This revelation kept unfolding. Here’s the picture that came to me—maybe it will land with you too:

And when you aim at anything but God—even if it’s good things like money, success, relationships—you miss.

And that, my friend, is sin.

It doesn’t say we’re all monsters.
It says we all fall short. We mis-aim.

Now here’s where it goes even deeper.
Let’s talk about the original sin—Adam and Eve in the Garden of Eden.

Have you ever noticed?

The serpent didn’t sink his fangs into them.
He didn’t show up with a sword.
He didn’t bring fire or death.

He just asked a question:

One line of doubt. That’s all it took.

He didn’t need to destroy them.
He just needed to distract them.

And when they took their eyes off the Source…
When they believed they could be as God, that they could control, manipulate, override…
They aimed at the illusion.

And they missed.

That’s the real sin: self-aimed sovereignty.
Trying to be God instead of walking with Him.

This rocked me:

The devil is not God’s rival.
He’s not a dark twin with equal power.
That’s paganism—not Christianity.

Satan is not a presence of power.
He’s a presence of absence.

Like darkness—it’s not a thing. It’s the absence of light.
That’s the enemy.
Not some cosmic destroyer.
Just the void left behind when we stop aiming at the truth.

The devil doesn’t need to possess you.
He just needs to whisper you off-course.

Here’s the good news that knocked the wind out of me in the best way:

Jesus didn’t come to guilt-trip you.
He came to realign you.

He is the perfect archer. The one who never missed.

And because of Him, we don’t run out of arrows.

We’ve got an infinite quiver.

Every moment is another chance to draw the bow.
Another whisper of grace that says:

That’s not just about forgiving others.
That’s about the rhythm of grace.
We miss. We rise. We miss. We rise.

Grace is not surprised by your wobble.
Grace expects it.
And still hands you another arrow.

This Lent, I feel something sacred stirring again.

It’s not a ritual.
It’s a realignment.

Advent was when I met Jesus.
Lent is when I learn how to walk with Him.
Easter will be when I celebrate what He already did for me.

I’m realising these aren’t just calendar events.
They’re spiritual seasons—charged with divine energy and invitation.

They are the Spirit’s slow rhythm pulsing through the year.
Not hype. Not obligation.
But invitation to communion.

Maybe you’ve been aiming at survival.
At money. At control. At perfection. At being liked.
Maybe you’ve been distracted by the whisper, “Did God really say…?”

Here’s what I want to say to you:

You are the arrow.
Love is the bow.
God is the target.
Christ is your guide.
And grace is the never-ending quiver.

Even if you’ve missed a thousand times—
Even if you’ve barely left the bow—
God’s whisper still says:

If this spoke to you, just reply and write: “Aim again.”
I’d love to know how this lands with you.

With love and arrow-firing faith,
Spence
(New Christian. Troubadour. Recovering doubter. Grateful to have found the Target.)

A lot of musicians waste money on marketing that doesn’t pay back.

Radio does.

It’s real people hearing your music. It’s real royalties hitting your account. And it’s far cheaper than you think.

Let’s crunch some numbers so you can see how this actually works.

💰 $0.10 x 4,000 spins = $400 per week.

If your song stays in rotation for just 4 weeks, that’s $1,600.

And that’s assuming only 2,000 stations pick it up. If more stations spin your track? The numbers go up.

If they keep playing it for months? Even better.

Let’s be ridiculously conservative here.

And that’s just one campaign. You can run multiple campaigns for different songs.

✔️Affordable: A couple of gigs will cover the cost of this package.
✔️Industry Clout: Imagine listing “Played on XYZ Radio” in your bio. It makes you stand out for festivals, gigs, and PR.
✔️Personal Connections: You’ll get direct contacts with DJs who might champion your music.
✔️Completely Passive: You don’t need to lift a finger—we handle everything.
✔️Works Alongside Everything Else: You can still push Spotify, TikTok, YouTube—this just adds fuel to the fire.

This is the smartest money you can spend on your music.

It’s not some pay-to-play scam.

It’s a real, scalable way to grow your career while getting paid.

Now here’s the part you really want to know…

How much is it?

Well if I told you it was less than decent acoustic guitar would you be suprised?

Yes this deal is super affordable for you the working musician

$600 is the one-time, upfront price and includes everything above.

If you have a radio-ready song that you want to promote the heck out of then this is definitley for you.

Genres: Rock, Pop, Country, Folk, EDM, R&B (sorry no Rap or Hip Hop)

Send me the link to your track and you can secure your 16 week campaign right here

It’s time to get some serious airplay!

Work with me: I offer a range of services for artists and creatives.

Start your own online Vinyl distribution ElasticStage is the worlds first online vinyl store. As a partnership with them I can highly recommend their services. This can actually be a game changer for independent artists and can add a lot to your income.

(I also receive a very small commission if you sign up)

Final thoughts

What’s your challenge as a musician trying to grow your audience?

Hit reply and let me know—I’d love to help you tackle it!

Remember:

Rejection is correction. Ridicule is fuel. Keep thriving.

Until next time,

Spence C

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