1/3/25
For most of the year, I live in Norway, where winter is more of a test of human endurance than a season.
But this year, I’ve been in California since just before Christmas, and let me tell you—waking up to sunshine instead of total darkness in February feels like I’ve hacked the system.
Some days I like to check on the temperature in Oslo, when I see it’s below freezing, and feel a warm glow—not just from the sun, but from the sheer smugness of not being there.
But it hasn’t all been beach walks and vitamin D.
I find after a couple of months, you stop feeling like you’re on holiday and start feeling the realities of life here. It’s been busy—lots of childcare, business projects that all need attention, and, in between it all, a ton of networking.
And that’s where this radio opportunity comes in.
A Genuine Shot at U.S. Radio Play (Not a Scam, I Promise)
One of the connections I’ve made here has turned into a real opportunity for independent musicians. I’ve teamed up with a company that’s been getting indie artists real radio play for 15 years.
This isn’t some “pay-to-play” scam. These guys have built personal relationships with 5,000+ FM & digital stations across the U.S.—stations with a combined audience of 11 million+.
And here’s what makes this different:
If a DJ plays your track, you get a direct introduction—so you’re not just getting airplay, you’re making industry connections that last.
These DJs actually trust the people sending them music. Your track isn’t getting dumped in some spam folder—it’s landing on the desk of people who genuinely listen and choose what gets played.
Only great tracks get through…
If your song isn’t radio-ready, I’ll tell you straight up so you don’t waste your money.
What This Could Mean for You
>If you want to build an audience in the U.S.? This gets you airplay in major indie radio markets.
>Want to grow your fanbase? Even if 0.1% of those 11 million listeners check you out, that’s 11,000 new fans.
>You want industry connections? This gets your music into the hands of DJs who actually decide what gets played.
The Deal
I personally review your song first. If it’s not strong enough for radio, I’ll tell you straight. No point wasting your money.
If it’s ready, we send it out. Your track gets pitched for 16 weeks, with direct DJ feedback if it gets played.
You keep the connections. If a DJ spins your track, you’ll know about it—and you’ll be able to build on that relationship.
Why I’m Doing This
I’ve seen a lot of shady “music promo” companies out there, and I don’t put my name behind things lightly.
This company has been doing this for 15 years, and their goal—like mine—is to help musicians, not rip them off.
They’ve got real relationships with the people who decide what gets played.
If your track is strong enough, it’s going to land in the right hands.
The cost? Just $500. (I get a small cut, but most of it goes to the company actually doing the work.)
If you’ve got a great track and you’re serious about getting into the U.S. market, reply with the message “Radio” and let’s talk.
If you’re wanting to make in roads to getting heard in the States then this is great way to do it
(Just reply RADIO and I will send you the details!)
So, if you haven’t already subscribed to my YouTube Channel then take a look.
This weeks video…If you’re new to Spotify and want to understand how the algorithim works then this is one you wont want to miss!
Start your own online Vinyl distribution ElasticStage is the worlds first online vinyl store. As a partnership with them I can highly recommend their services. This can actually be a game changer for independent artists and can add a lot to your income.
(I also receive a very small commission if you sign up)
Final thoughts
What’s your challenge as a musician trying to grow your audience?
Hit reply and let me know—I’d love to help you tackle it!
Remember:
Rejection is correction. Ridicule is fuel. Keep thriving.
Until next time,
Spence C