There’s a cruel little trick that happens in songwriting.
Some songs show up like magic. Fully formed. No effort. No rewrites. Just boom—done.
And then there are the other ones.
The ones with promise… but not quite there. The ones that sound good—but not great. The ones that, with a couple of tweaks, could hit way harder—but instead get released too early, while the duds get all the attention.
Sound familiar?
Here’s the truth: Songwriting is really songrewriting**.**
Most songs are two or three rewrites away from fulfilling their true potential. The difference between “meh” and “anthem” is usually just a few small changes—especially in the chorus.
I see this all the time. Artists get attached to their okay songs and tinker endlessly… while their potential bangers get rushed out before they’re fully baked.
Ed Sheeran explains it perfectly—it’s like turning on an old tap. At first, all you get is rust, dirt, and god-knows-what. But if you let it run? Eventually, clear water.
And that’s why quantity matters.
You can’t get better if you agonize over one song forever. You need to write, write, and write some more—flush out the bad songs and find the great ones. But once you do find one with promise?
That’s when it’s time to slow down. Nurture it. Get feedback. Get professional ears on it before you go all in on a music video, ads, and PR. Otherwise, you’re just throwing money at a song that’s almost great—but falls short of catching fire.
So, if you’re sitting on a song that’s good-but-not-great, here’s my challenge:
Rewrite it. Just two more times.
You might be one chorus tweak away from a hit.
PS. Submitting your song for Radio play with me you will automatically get a full song critique ¬
This Week’s No-Brainer: Radio Airplay That Pays You
A lot of musicians waste money on marketing that doesn’t pay back.
Radio does.
It’s real people hearing your music. It’s real royalties hitting your account. And it’s far cheaper than you think.
Let’s crunch some numbers so you can see how this actually works.
How Much Can You Make?
Let’s say your song gets played on 2,000 of the 5,000 stations in this package.
Each station plays it twice a week.
That’s 4,000 spins per week.
The average royalty payout varies, but let’s go super low at $0.10 per spin (it’s often higher).
💰 $0.10 x 4,000 spins = $400 per week.
If your song stays in rotation for just 4 weeks, that’s $1,600.
And that’s assuming only 2,000 stations pick it up. If more stations spin your track? The numbers go up.
If they keep playing it for months? Even better.
How Many People Will Hear Your Music?
Let’s be ridiculously conservative here.
Say the average station has 50,000 listeners (many have way more).
If 2,000 stations play your song, that’s 100 million potential listeners.
Let’s assume only 1% actually notice your song—that’s still 1 million listeners.
Now, if 1% of those 1 million become actual fans? That’s 10,000 new fans.
And that’s just one campaign. You can run multiple campaigns for different songs.
Why This is a No-Brainer
✔️Affordable: A couple of gigs will cover the cost of this package.
✔️Industry Clout: Imagine listing “Played on XYZ Radio” in your bio. It makes you stand out for festivals, gigs, and PR.
✔️Personal Connections: You’ll get direct contacts with DJs who might champion your music.
✔️Completely Passive: You don’t need to lift a finger—we handle everything.
✔️Works Alongside Everything Else: You can still push Spotify, TikTok, YouTube—this just adds fuel to the fire.
Here’s What You Get
Your song pitched to 5,000 radio stations worldwide.
Guaranteed airplay—not fake streams, not bots, just real radio.
You get paid royalties (instead of shelling out for useless ads).
Potential for bigger features—Record of the Week, interviews, or DJ endorsements.
Massive credibility boost—because “We’ve been played on 200+ stations” sounds a lot better than “Check out our Spotify.”
This is the smartest money you can spend on your music.
It’s not some pay-to-play scam.
It’s a real, scalable way to grow your career while getting paid.
If you’re ready to get your music played, get paid, and grow your audience, reply to this email with: RADIO And I'll send you the details!
Start your own online Vinyl distribution ElasticStage is the worlds first online vinyl store. As a partnership with them I can highly recommend their services. This can actually be a game changer for independent artists and can add a lot to your income.
(I also receive a very small commission if you sign up)
Final thoughts
What’s your challenge as a musician trying to grow your audience?
Hit reply and let me know—I’d love to help you tackle it!
Remember:
Rejection is correction. Ridicule is fuel. Keep thriving.
Until next time,
Spence C